The service sector is very diverse and requires a large number of professionals who are capable of creative thinking, quick decision making and constantly being having a moment. The services are provided to legal entities and natural persons and are commercial and non-commercial. The development of the service sector is indicative of the level of infrastructure. The most profitable is tourism, hotel and catering business. Ukraine has a well-developed infrastructure. Therefore training in Ukrainian higher educational institutions is promising and profitable at the same time. The specialists study the services market, the ratio of supply and demand; implement their own projects to attract customers (for example, ecological routes, informative children’s excursions, quests, etc.). Internationally recognized diplomas enable to apply the experience adopted throughout the world.